Jeff Paul

Jeff Paul is one of the great direct marketers of all time! Back in the mid-90's he was in all of the major business magazines and publications. He had written a book called "How You Can Make $4,000.00 A Day Sitting at Your Kitchen Table, In Your Underwear!" and was marketing the thing everywhere. Today it sells for about $19.95 and in my opinion is outdated for today's market. The book actually was a front-end sale that had just enough information in it to get you excited about buying the back-end product, a more in depth course for around $150.00. A really good marketing tactic! The good thing is that his courses are very good so it isn't some kind of scam but to get the full treatment you needed to buy both.

Jeff Paul is someone that is obsessed with marketing. He is a student of the great Dan Kennedy so if you have studied him you will get most of what Jeff's teachings are about. Jeff's courses are truly some of the best out there when it comes to direct marketing and he has a proven track record of success. It is hard to argue with that!! However, in my mind I believe that Jeff underestimated the power of the internet as he was never a big admirer of it, preferring offline direct marketing as his tool of choice. There are so many people using his tactics today that they have been somewhat watered down and less effective.

Jeff does have a newer course out called "Killer Copywriting" and is very useful for anyone that would be interested.

Jeff Paul is truly one the great marketers in the modern era and his courses are full of powerful marketing techniques, just a little outdated and overused.