Rosalind Gardner

Rosalind Gardner is known as a Super Affiliate, so much so that she has written a book called the Super Affiliate's Handbook. She is a Canadian that makes here living strictly by selling other peoples products. If you are not familiar with affiliate programs let me describe them in basic terms. Everybody and their brother has an affiliate program these days, companies like Bass Pro Shop, Blockbuster Online, Dell Computers, and Best Buy. It is a good deal for the company, you work based on a commission for either a sale or a lead. The company gets free advertising from you, the affiliate, and you receive a commission on the sale generated by your marketing efforts.

There is a lot of discussion over the advantages or disadvantages of affiliate marketing. The bottom line is you can make money at it but to make the real money you need to sell your own products. Rosalind has done quite well with her affiliate marketing, to the tune of $450,000 last year in sales. If you are someone who is interested in becoming an affiliate marketer then her book and newsletter is a must. Rosalind's book is well written and easy to follow. Additionally, the book brings a wealth of information to anyone interested in affiliate marketing from the beginner to the professional.

Rosalind believes that selling other peoples products and services is the best route for a potential e-business. I would have to disagree, I feel that selling your own products is the real online money maker. Either way, there are advantages and disadvantages to both. However, if you look at a brick and mortar business like a Ford Motor Company car dealership. Who do you think is making the most money the salesman of the owner of the dealership. I realize that the owner has more risk and other headaches that come with merchandising your own products. You need to remember the old adage, the higher the risk the greater the reward.

I must give two thumbs up to Rosalind Gardner for her book and success as a netraprenaur.